Go-To-Market – Sun Tzu’s Art of War

The art of strategy in product marketing

At Titaja, we believe that your go-to-market, product and feature launches should be as calculated as a military campaign. Inspired by Sun Tzu’s timeless principles, our approach is built on deep intelligence, precise positioning, and coordinated execution. We prepare you for battle, arming you with the insights and tactics to conquer your market, every step of the way.
Services

The campaign blueprint

We show you the different stages to go through in getting to  the market
Market research & analysis
The reconnaissance mission
Before any campaign, the general surveys the battlefield. Our Market Research & Analysis acts as your reconnaissance mission, collecting critical intelligence on market trends, competitor activities, and emerging opportunities. With this information, you know exactly where to strike.
Customer research
& interviews
The spy network
Your secret weapons are the insights gleaned from customer research. Think of this as building an elite network of spies, direct feedback that reveals customer desires, pain points, and behaviors. This intelligence informs your strategic decisions with precision.
Omnichannel
launch strategy
The multi-pronged assault
Armed with actionable insights, we plan and execute product and feature launches like a surgical strike. Every launch is targeted, timely, and designed to capture market share, ensuring your products make a powerful impact from day one.
Product & feature launches
The strategic strike
Success in battle requires a coordinated assault. Our omni-channel launch strategy engages customers across all fronts—digital, social, email, and more, ensuring your message reaches every potential customer wherever they are.
Our workspace in your organisation
Learn more about what we can do for you taking more into account of our strategy
Titaja
Imagine your GTM strategy as a critical command center that sits at the intersection of Product, Marketing, and Sales. (See chart below.)

Titaja’s GTM system sits right at the heart of your organisation, bridging product innovation with market execution, ensuring every strategic insight and launch tactic feeds directly into your growth engine.
Systems
Subscription-based system: Precision and efficiency
At Titaja, we believe that expertise should be measurable, scalable, and transparent and this can be achieved by clearly articulating deliverables and how their impact either tangible or intangible. Our unique subscription model allows you to analyse and determine what task or deliverables are most important to you to every task based on its complexity, strategic impact, and required expertise and them you can simply assign to our team and get feedback within record time.
system
Market research & analysis
Market segmentation report
2 points in 1 week
Competitive analysis report
2 points in 1 week
SWOT analysis
2 points in 1 week
Industry trend insights
1 point in 1 week
system
Customer research and interviews
Interview guide & questionnaire
2 points in 1 week
Conducted interviews & transcription report
4 points in 3 weeks
Buyer persona development
2 points in 2 weeks
Market segmentation report
2 points in 1 week
system
Product & feature launches
Product launch roadmap
3 points in 2 weeks
Messaging collateral
3 points in 2 weeks
Launch playbook
3 points in 2 weeks
Early adopter & influencer strategy
2 points in 2 weeks
system
Feature adoption
Channel strategy report
1 point in 1 week
Content calendar & distribution plan
3 points in 2 weeks
Promotional assets
2 points in 2 weeks
Integrated communication plan
1 points in 1 week

FAQ's

Providing answers to your questions

How long does the initial discovery phase take?
What is the turnaround time for each task request?
How does the point-based system work?
What deliverables are not included in my base package?
How do you ensure that your strategies are aligned with our brand and market needs?
Can I upgrade or change my system package over time?
How do you handle urgent requests?
What metrics do you use to measure the success of a GTM strategy?
How do you collaborate with our internal teams?
What if I have additional questions during the project?
Ready to experience
product marketing,
the right way?
Whether you're launching a new product, entering a new market, or scaling your growth, Titaja helps you get the best out of your product marketing function. No guesswork. No bottlenecks. Just results.
Get in touch
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SE 156JJ
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/ Everyday
PENNSYLVANIA.
500 Tilgham Street,
Allentown PA 18104
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/ Everyday
LAGOS.
4 Femi Adebule Street,

Igbobi 102216.
9am - 5pm
/ Everyday