Post launch & optimisation – Kaizen in action
The art of strategy in product marketing
Post-launch success isn’t a one-time event, it’s a journey of relentless, incremental improvement. At Titaja we are inspired by the Toyota Production System and the principles of Kaizen, we help you fine-tune every process, ensuring your product remains at peak performance long after its initial launch.
Services
Our philosophy: continuous improvement
We show you the different stages to go through in getting to the market
Performance & KPI tracking
The production line’s metrics
Imagine monitoring your product’s performance with the same precision as Toyota’s quality control on an assembly line. We implement robust dashboards and reporting tools to track key performance indicators in real time. This ensures every process is running efficiently and highlights areas for improvement.
User retention & engagement
Continuous customer feedback
Just as Toyota continuously gathers customer feedback to refine its production processes, we monitor user engagement to understand and improve the product experience. This ongoing dialogue with your customers fuels our iterative improvements
Conversion funnel analysis
Streamlining assembly process
Like refining an assembly line, we analyse every step of your conversion funnel to identify and eliminate bottlenecks. Our rigorous approach ensures that each stage is optimized for efficiency and maximum conversion.
Feature adoption & onboarding
Implementing improvements
Integrating new features seamlessly is critical to sustained growth. Our approach treats feature adoption like continuous process improvement, ensuring that every new addition is smoothly integrated and quickly adopted by your users.
Where Post Launch & Optimisation Sits in Your Organisation
This system is a critical function that sits at the nexus of multiple departments, ensuring continuous improvement and alignment across the organisation.
Titaja
Titaja’s Sales Enablement systems bridge the gap between your in-house teams and the marketplace, ensuring that sales strategies, collateral, and training materials are fully aligned with your product’s value and your growth objectives.
Systems
Point-based system: precision and efficiency
We survey all of our clients, the results of which go directly to our CEO. At Titaja, we believe that expertise should be measurable, scalable, and transparent. Our unique point-based system assigns credit values to every task based on its complexity, strategic impact, and required expertise.
system
Performance & KPI tracking
Custom KPI dashboard
3 points in 2 weeks
3 points in 2 weeks
Monthly performance reports
2 points in 2 weeks
2 points in 2 weeks
Data visualisations & insights
2 points in 2 week
2 points in 2 week
Actionable recommendations
3 point in 1 week
3 point in 1 week
system
User retention & engagement
Engagement analysis report
3 points in 2 weeks
3 points in 2 weeks
Retention strategy roadmap
3 points in 2 weeks
3 points in 2 weeks
Customer feedback systems
2 points in 1 weeks
2 points in 1 weeks
Loyalty & referral initiatives
2 points in 3 weeks
2 points in 3 weeks
system
Conversion funnel analysis
Funnel mapping
3 points in 2 weeks
3 points in 2 weeks
Drop-off & bottleneck analysis
3 points in 2 weeks
3 points in 2 weeks
A/B testing plans
3 points in 2 weeks
3 points in 2 weeks
Optimisation recommendations
3 points in 2 weeks
3 points in 2 weeks
system
Feature adoption
Onboarding audit
3 points in 2 weeks
3 points in 2 weeks
Optimised onboarding flows
3 points in 3 weeks
3 points in 3 weeks
User training materials
3 points in 2 weeks
3 points in 2 weeks
Targeted engagement strategies
2 points in 1 week
2 points in 1 week
FAQ's
Providing answers to your questions
How long does the post-launch optimisation setup take?
What KPIs do you track for post-launch optimization?
How does the points-based system work for post-launch tasks?
Can I request additional post-launch analysis if market conditions change?
How do you ensure continuous improvement after the launch?
Ready to experience
product marketing,
the right way?
product marketing,
the right way?
Whether you're launching a new product, entering a new market, or scaling your growth, Titaja helps you get the best out of your product marketing function. No guesswork. No bottlenecks. Just results
Get in touch
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LONDON.
33 Cronin Street,
SE 156JJ
SE 156JJ
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PENNSYLVANIA.
500 Tilgham Street,
Allentown PA 18104
Allentown PA 18104
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/ Everyday
LAGOS.
4 Femi Adebule Street,
Igbobi 102216.
Igbobi 102216.
9am - 5pm
/ Everyday